“Grow Green! Grow 4-H”
4-H Promotion

    Administration
    Promotional Tools
    Recruitment and Enrollment Materials
  Project-based Youth Activities
    Links

The MN 4-H Goal is to "Grow Green" by increasing the number of youth involved in 4-H. One way to achieve this goal is through effective promotion throughout the year.

The resources on this site are appropriate for use in planning and facilitating 4-H promotional events throughout the year!

Consider using the resources at the following events:

4-H Events:	4-H “Get Green” Night National 4-H Week County Fair
School events:	Open Houses Back-to-School Night Parent/Teacher Conferences Community Education Sign-ups
Community Events:	Summer Event Sign-ups Informational Fairs Library special events Parades Festivals Neighborhood Parties

Important Distinctions:

"Grow Green" refers to the MN 4-H Goal to increase the number of youth involved in 4-H.

"4-H Get Green Night" is a promotional event held during September. Sometimes “get green” has been used as a tagline, as well. A tagline is designed to define your product and inspire people who are not already consumers to buy it. The results of the 4-H logo survey question about taglines show that while overall, 47% responded that “Get Green” inspires them, among people who have never participated in 4-H, only 27% understand it or feel inspired by it. For this reason, the 2005 promotional materials used “4-H See your Potential” as the tagline. “Get Green” is most appropriately used with the individuals who already “know 4-H.”

To save any of these files, right-click on the link, then click on [Save Target As...] or [Save As....].

Administration:

•	“Grow Green” Promotional Events: Checklist and Timeline outlines in detail, a process for planning, implementing, and evaluating a county and/or regional 4-H member and volunteer recruitment campaign. “Grow Green” Promotional Events: Checklist and Timeline
•	4-H “Grow Green” Supplementary Materials provide more specific details around specific aspects of the promotion plan. Get Green Night Program Overview 4-H Media Plan Recruitment Cards and Tracking Forms for Potential Members and Volunteers Volunteer Leader Training - guide Hosting a Mall Event NEW 08/16/06
•	Spanish Labels refer spanish speaking individuals to call a specific phone number. MS-Word document formatted for 5160 Avery Labels

Promotional Tools:

•	Three-sided display promoting 4-H adventures and clubs. The files below are offered in a variety of formats to be helpful in working with a local printer or sign maker. .eps files: [left side panel] [center] [right side panel] .jpg (small) files: [left side panel] [center] [right side panel] .jpg (larger) files: [left side panel] [center] [right side panel] .pub files: [both side panels] [center]
•	4-H Poster for advertising specific events. The poster has fill-in boxes for localizing information. Ideas for use: poster at high schools or businesses; grocery store flyer; signage at events; etc. 4-H Poster with fill-in box (MS-Publisher) 4-H Flyer – front page (MS-Publisher) 4-H Flyer – back page with fill-in boxes (MS-Publisher)
•	4-H Flyers for promoting 4-H experience to youth and parents. Each flyer provides a different degree of detail. 4-H Flyer – front page (MS-Publisher) 4-H Flyer – back page with fill-in boxes (MS-Publisher) 4-H FAQ Brochure (MS-Publisher)(MS-Publisher) 08114 4-H Promo brochure 2004 (pkts of 50) English
•	4-H Go-Cards are a quick and easy way to invite individuals to the next 4-H event or to thank people for their participation. (available through Distribution) 08112 4-H Go Cards '04 "4-H Adventures" 50pk 08113 4-H Go Cards '04 "Get Green" 50pk 08111 4-H Go Cards '04 "Meet me in 4-H After School" 50pk 08110 4-H Go Cards '04 "See THEIR Potential" (adult aud.) 50pk 08109 4-H Go Cards '04 "See Your Potential" 50pk 08317 4-H Go Cards ’05 “See Their Potential” 50pk 08318 4-H Go Cards ’05 “Meet Me In 4-H” 50 pk 08319 4-H Go Cards ’05 “Cloverbuds” 50 pk
•	4-H “Get Green” Promotional Materials are designed specifically for use with the September 20 promotional event. They are most appropriately used with audiences who “know 4-H” or at an event where they may trigger someone to ask “What does in mean to ‘be green’?” Bookmark 1 template (MS-Publisher) Bookmark 2 template (MS-Publisher) Everything You Need to Know About Public Service Announcements – PSAs Get Green Sept Button, 3 inch (pdf) (coming soon) Get Green Sept Button, 2.25 inch (pdf) (coming soon) 07996 4-H Get Green Poster (available through Distribution)
•	4-H Yard Signs Ordering Instructions and Order Form

Recruitment and Enrollment Materials:

•	4-H Recruitment Cards serve as a precursor to the enrollment form. By collecting names of potential family and/or youth members and volunteers at various promotional events, it allows staff and volunteers an opportunity to follow-up to and for staff and volunteers 4-H Recruitment Card – color (pdf) 4-H Recruitment Card – black and white (pdf) 4-H Recruitment Card – colored stripes(pdf) 4-H Volunteer Recruitment Card (MS-Publisher) (not available)
•	4-H Grow Green Contact Form and Response Labels are an attempt to streamline contact with families and ensure adequate follow up is occurring. The response labels are to be used in conjunction with the 4-H Recruitment Card. The label is 2” x 4” and uses an Avery Label 5963 which can be placed on the back side of the recruitment card to track follow up with families. The only difference in the labels are one has lines for notes and the other does not. This is an alternative to using the Grow Green Contact Form which is in table format. “Grow Green” Contact Form “Grow Green” Response Labels (without lines) “Grow Green” Response Labels (with lines) “Grow Green” Volunteer Response Labels (not available)
•	4-H Project Selection Guide is designed to show families the breath of 4-H project experiences available through 4-H and to guide young people as they choose which projects to enroll in each year. 08316 Project Selection Guide '05-'06 50 pk
•	Connecting to 4-H in ____ County is a helpful guide to the enrollment process for families that are newer to 4-H. (created by Barb Piehl) Connecting to 4-H Flyer
•	New Family Flyer is designed to assist and inform parents who are new to 4-H. (created by Marie Lee-Rude, Retired) New Family Flyer
•	4-H Family Handbook is a great resource for welcoming 4-H Families New Family Flyer

Project-Based Youth Activities:

•	Kite – guide (K-5) Instructions - pdf Kite Template - MS Publisher
•	Paper Airplane – guides: (K-5) Wide - with instructions - MS Publisher Whirly Bird - with instructions - MS Publisher Wingtip - with instructions - MS Publisher
•	Penny Boat – guide (for any age)
•	Penny Glider – guide (for any age) Glider template - pdf
•	Ping Pong Popper – guide (for any age)
•	Clover Bracelet – guide (6-8) - MS Word Labels (8167) - words and clovers - MS Word Labels (8167) - color words - MS Word Labels (8167) - black and white words - MS Word
•	Fold-over Book – guide (6-8)
•	Good Luck! (Penny scrub) (not yet available)
•	Straw rocket - guide (K-5)
•	Photo album - guide (for any age)
•	Friendship bracelet - guide (K-5)
•	Clover Catcher - guide (for any age)
•	Clover Treasure - guide (for any age) Leader's Guide - MS Word Participant Instructions - MS Word

Links:

•	http://4hmediaresources.4husa.org/ - An assortment of items designed by the 4-H Media and Marketing Communications resources, a service of the National 4-H Council Marketing Communications team, to support the promotion of 4-H.
•	http://4hmediaresources.4husa.org/4hweek_kit.htm - 4-H Week Promtional information and resources.
•	http://www.uwex.edu/ces/4h/afterschool - Downloadable lesson/activity plans for lots of 4-H project areas (suitable for afterschool sites or community club sites), plus great background resources, evaluation resources, etc.

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“Grow Green! Grow 4-H” 4-H Promotion

“Grow Green! Grow 4-H”
4-H Promotion