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| Date of Publication: December 2000 | ![]() |
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Section 5: Assessing Program ImpactTrue Experimental Designs |
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True Experimental Designs True experimental designs compare people who have received an intervention ("treatment group") to an equivalent group who did not receive the intervention ("control group"). Subjects are randomly assigned to either the treatment or control groups; indeed, random assignment is the hallmark of the true experimental designs (a.k.a., randomized trials). In many circles, the randomized trial is the "gold standard" of quantitative research, reflecting its degree of methodological rigor. "Rigor" refers to the degree to which evaluators can rule out alternate explanations for their findings. The true experiment, with its random assignment, allows evaluators to state with increased confidence that the intervention, and not some other factor, is responsible for the given results. What random assignment does (at least hypothetically), is to create equivalent groups, thereby controlling for the effects of other factors. Still, it will be necessary to monitor that equivalence to see if it is indeed true. This is the only design that allows researchers to specify cause-and-effect relationships (see Boruch, 1998; Fitz-Gibbons & Morris, 1987). The true experiment, however, is not the only way to get at "truth." An example of this is in the relationship between cancer and cigarette smoking. For many years, cigarette companies hid behind the excuse that health officials could not "scientifically prove" that smoking causes cancer. In the framework of the true experiment, individuals would have to be assigned to "smoking" and "non-smoking" groups; obviously, this would have been quite unethical! Because researchers could not do this, it took multiple studies to account for all the other possible explanations (e.g., smokers may have a variety of other poor health practices that could account for higher cancer rates). A similar problem arises in family violence research; researchers cannot assign children or adults to "abusive" and "non-abusive" families. In determining the relationship between family violence and other problems, evaluators must often account for other problems that might also be present in abusive families. In fact, a continuing controversy in child abuse research is whether the difficulties that abused children experience are due to child abuse per se, or a general level of family dysfunction that often co-occurs in abusive families (Kendall-Tackett, Williams, & Finkelhor, 1993). True experiments can be difficult to use in family violence research. The random assignment element can also make them difficult to use in an evaluation setting. Often, administrators and other program stakeholders that seek an evaluation want to know if their on-going program is effective. Random assignment would mean starting an evaluation with a set of clients who are just beginning the program: some would be assigned to participate, and others would be assigned to a control group. This might be practical for a program that is short in duration (such as a parenting class). It is also doable for a more intense program, illustrated by the following example. However, before attempting a randomized trial of a secondary prevention program, it is strongly suggested that evaluators consult with individuals who have expertise in this area.
Pros and Cons of True Experimental Designs The randomized experiment is the most powerful research design for determining whether a program is effective. Random assignment is not always possible or practical, however.
Bottom Line: True experiments are likely to be quite impractical for evaluating secondary prevention programs. They can be quite expensive and difficult to implement, should not be attempted without the assistance of an outside consultant. Further, there are often easier and less expensive ways to gather the same information. However, a small-scale true experiment on a primary prevention program might be feasible. |
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